Every term you need to know as a clipper, from CPM rates to DMCA law. Written for the clipping community, not a textbook.
A coordinated effort to create and distribute clips from a specific stream or event, often as a paid service for streamers looking to grow their audience.
Read moreA YouTube, TikTok, or other social media channel dedicated to reposting and curating clips from streamers. The primary business model for professional clippers.
Read moreMass-producing clips from multiple streamers at scale, often using automated tools. Can refer to both legitimate operations and low-effort spam channels.
Read moreThe process of extracting short, engaging moments from longer streams or videos and repackaging them for social media platforms.
Read moreThe best, most engaging moments from a live stream — the raw material that clippers turn into viral content. Identifying highlights is the core skill of professional clipping.
Read moreLive streaming from real-world locations rather than a desktop setup. IRL streams are among the most clippable content due to their unpredictable nature.
Read moreThe most popular Twitch category where streamers talk to their audience without a specific game or activity. A massive source of viral clip content.
Read moreA marathon stream where each new subscription adds time to a countdown timer, often lasting days. Subathons are goldmines for clippers due to the chaotic, high-energy content.
Read moreA recorded version of a live stream that viewers can watch after the broadcast ends. VODs are the primary source material for clip channels.
Read moreA content creator who uses a virtual animated avatar instead of showing their real face. VTuber clips have a dedicated and highly engaged fanbase.
Read moreTwitch's virtual currency used for cheering in chat. 100 bits equals $1 to the streamer. Large bit donations often create clippable reactions.
Read moreThe amount of money advertisers pay per 1,000 ad impressions on your video. This is the single most important metric for clip channel revenue.
Read moreThe specific dollar amount earned per 1,000 views on a clip channel. Varies dramatically by niche, audience geography, and season.
Read moreAn agreement where clip channel earnings are split between the clipper and the streamer. The most common arrangement is 50/50, but terms vary widely.
Read moreA monthly paid membership to a streamer's channel, typically $4.99/month. Sub goals, gift sub trains, and sub milestones create highly clippable moments.
Read moreTwitch's two-tier monetization program. Affiliates can earn from subs and bits; Partners get better revenue splits, more emote slots, and priority support.
Read moreCustom emoji-like images used in Twitch/YouTube chat. Emotes are a core part of stream culture, and popular emotes (like KEKW or PogChamp) often indicate clippable moments.
Read moreWhen a streamer ends their broadcast by sending their entire audience to another streamer's channel. Raid moments often produce highly clippable reactions.
Read moreWhen a platform secretly limits the visibility of your content without notifying you. Your clips still appear to you but are hidden from recommendations and search.
Read moreA visual display of live chat messages on the stream video. For clippers, chat reactions on screen add context and entertainment value to clips.
Read moreThe most popular free, open-source software for live streaming and recording. Understanding OBS helps clippers know how stream layouts and sources work.
Read moreYouTube's automated copyright detection system that scans uploaded videos against a database of copyrighted material. Can claim your clip's ad revenue or block it entirely.
Read moreUS copyright law that governs takedown requests for copyrighted content online. The biggest legal risk for clip channels, especially regarding music and branded content.
Read moreA legal doctrine that allows limited use of copyrighted material without permission for purposes like commentary, criticism, or education. The most misunderstood concept in the clipping world.
Read moreThe rules governing what's allowed on a streaming or social media platform. Violating TOS can get clips removed and channels banned.
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